MS Excel, GA, Google Data Studio, R - R Studio, Python - Jupyter, AWS SageMaker, Dataiku, Tableau, SQL
Pro Bono Analytics
Analytics help for non-profits
People Analytics Data Python Package
This package is port of an R package associated with the free online book Handbook of Regression Modeling in People Analytics
Digital Advertising Spend Optimization - Media Mix Modelling
Goes all the way from raw clickstream data to estimating spend-to-sales effects at a million-dollar scale.
Google Merchandise Store - Discovery
This is a prototype of C-level report to understand website performance of a company. Here, it’s Google Merchandise Store.
Mobile Game Analytics A/B Testing
A quick-to-refer framework to make decision whether to run a test.
Rating Prediction for Google Local - User reviews
A sentiment driven rating prediction to better recommend places to visit for users.
Regression in Microsoft Excel
Before diving into writing code for regression, this work highlights the concepts and assumptions using Excel.
Google Merchandise Store - Discovery - GA4 Edition
This is a high level performance reporting of Google Merchandise Store data with GA4 functionality.
SQL Data Exploration on Jupyter
A simple initiative to setup an environment locally and query. You also have some basic clauses covered in the blog.
What-is-what in Statistics and Data Science - Tableau Dashboard
Collation of introductory information on different concepts in statistics and data science.