About

I have 3+ years of industry work experience in the informational technology, e-learning product companies with a knack for marketing analytics. I am a self-motivated analytics enthusiast inclined to generating actionable insights to support decision making and ultimately boost profitability. Graduated from Masters in Business Analytics at UC San Diego and in a data journey for the greater good. Feel free to click the Works to unveil the projects I worked on). Furthermore, I enjoy working on modelling and the interesting part to me is translating those results into an easy-to-understand language be it business or for fun.

My Forte

Machine Learning Forte: Regression, Classification, Clustering, Decision Tree, XGBoost, Neural Networks, Ensemble

Visualization Forte: Tableau, Google Data Studio, R (ggplot)

Programming/Scripting: R (caret, tidyverse), Python (NumPy, Pandas, matplotlib, seaborn), SQL (MS SQL Server, Postgresql)

Relevant course work: Customer Analytics, Pricing Analytics, Web Mining and Recommender Systems

Function specific Forte: CLV Customer Lifetime Value) Analysis, RFM (Recency, Frequency, Monetary Value) Analysis